Today’s 250-word opinion column from a guest writer is penned by the Founder and CEO of Upsilon Gallery Marcelo Zimmler. Here he explains why he’s putting his faith in London’s Mayfair by opening a new gallery here, despite predictions of the capital’s fading kudos.
“There’s been much fear for the future of London as an art capital. But I’ve chosen this great city for my first international outpost because it perfectly combines cultural history, market resilience, and global influence.
After years of working with European collectors, establishing a physical space here allows me to better serve this market. Despite Brexit, the UK remains Europe’s leading art market, ranking third globally after the US and China.
Mayfair was a deliberate choice, offering a unique blend of tradition and contemporary relevance, similar to New York’s Upper East Side. It’s where emerging talent and established institutions coexist, creating fertile ground for innovation and growth. This is crucial as primary market artists become increasingly central to my gallery’s programme and business model.
The UK capital’s vibrant art scene, bolstered by prestigious institutions and a new wave of young artists, particularly female painters, provides a valuable opportunity to add fresh, distinct voices to the gallery’s programme.
Selecting Mayfair over other growing art neighbourhoods like Fitzrovia was a calculated risk — it requires higher commitment but offers unparalleled access to the world’s most influential collectors and institutions. This move isn’t just about opening a gallery; it’s about making a statement.
By choosing Mayfair, I’m aligning with a market that continues to lead and influence on a global scale, showcasing the vitality and relevance of the UK in the art world. This decision reflects my confidence in the British art market’s health and its pivotal role in shaping the future of the international art scene.”
Upsilon’s new London gallery is now open, and inaugural exhibition 'Upsilon Unveiled' runs until 5 October.