“The Upper East Side is a collector’s neighborhood,” said gallery co-founder Doug Gold. “Many of our clients live close to the gallery and have been here for years. At the same time we’re starting to see a younger audience coming in, they’re moving to the neighborhood and they’re starting to buy art.”
A presence on the Upper East Side since 2016, Marcelo Zimmler, founder of Upsilon Gallery, which specializes in American post-war and contemporary works, now has two Upper East Side locations — in addition to Miami and London.
“When I decided to move from Midtown, I didn’t consider just the Upper East side, but also Soho and Chelsea,” Zimmler said. “Chelsea felt very deserted and Soho didn’t feel like the right fit … The Upper East side is a destination and an area where you can experience several things at the same time, from fine dining, to culture and entertainment.”